January 1Jan 1 It’s hard to overstate the impact of the first 24-hour music video channel on the world’s teens. But after four decades, and with the advent of Instagram’s direct fan connections, the endless variety of clips on YouTube and now the Pandora’s Box of AI video, the world’s flagship music channel has arguably become a victim of its own success.As such, MTV today stopped showing a 24-hour feed of music videos in the UK after 38 years in rotation. MTV Music, MTV 80s, MTV 90s, Club MTV and MTV Live have all stopped broadcasting in the UK as well as Ireland, France, Germany, Austria, Poland, Hungary, Australia and Brazil.They went out just as the original American 24/7 music video channel began, according to the BBC’s Jono Reed: with the Buggles’ sunny “Video Killed the Radio Star.” Read more about it here.
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